Creative communicator, passionate about marketing, public relations, design, copywriting, event planning and photography.
Proficient in InDesign, Photoshop, Microsoft Office and PowerPoint.
EXPERIENCE
Digital Strategist – Informa Exhibitions (formally Hanley Wood Exhibitions)
March 2013 – March 2014
- Same responsibilities as Digital Product Specialist (below) with more of a focus on mobile and e-marketing, both internal and external
- Social media training for Informa employees
- Design associated with digital sponsorships and market expansions
Digital Product Specialist – Informa Exhibitions (formally Hanley Wood Exhibitions)
May 2012 – March 2013
- Coordinating and preparing targeted marketing materials for new business opportunities across the country, including brochures, advertisements, proposals and presentations
- Social media content and strategy – Facebook, Twitter, e-marketing efforts
- Event and tradeshow planning/ on-site management at World of Concrete, Pool Spa Patio, Construct Show
- Emailer creation through ExactTarget (Pardot)
- Preparing proposals in response to Request for Qualifications/Proposals (RFQs or RFPs)
- Collaborating with Informa's team of marketers, developers, industry exhibitors, and other consultants in the Construction Marketing/ trade show industry
- Coordinating with vendors for promotional items, print materials, SEO campaigns and website development
Account Manager – Redfish Bluefish Media
December 2011 – May 2012
- Responsible for social media accounts for all RFBF Clients
- Create customized campaigns and contests
- Produce all blog content for clients
- Conduct weekly reports, linking and manage accounts
PAST INTERNSHIPS
- Midway ISD – Public Relations Intern with MISD Education Foundation
- M&M Broadcasters – Public Relations Intern with Mix 92.9 FM, EPSN Waco, Texas
RELATED EXPERIENCE
- Red Door Realty - Marketing Director for "The Polomsky Team"
- Floral Dorms - Etsy store targeted for incoming freshman
- Spice Weddings - Event Planning side business
- Lake Houston Photography - Photographer for local photo sessions
EDUCATION
Baylor University, August 2011 – Bachelor of Arts, Journalism/Public Relations with a Minor in Corporate Communications
McLennan Community College – Associates of Arts, Speech Communications
MORE ABOUT CINDY
Member of the IAEE Dallas/ Fort Worth Chapter (December 2012-March 2014)
Served as Director of Marketing and Recruitment for the Epsilon Chi chapter of Kappa Delta (2010)
